Who Will You Give A Card To This Valentine’s – Why Not Your Self?

I know that Valentine’s is a day dedicated to romantic love, but I want to bring it back to love of not only the romantic kind – whatever that means. And I want to also bring it back from thinking about others to thinking about my Self.

No, I am not being selfish here, I don’t say myself. I do think quite a lot about myself, I admit, but I am much more interested in Self. So what is the difference you may ask? And why would anyone give a card to one’s Self (other than the usual yellow and red cards we most often gladly distribute, warning and banning ourselves from this, that and the other – doing nothing, eating cake, feeling totally free and uninhibited… those kinds of things)?

Let’s start with the difference. The self is who most people ever think about. This is me, Claudia (or at least so I used to think), and I am a somebody, doing so and so, and I see myself in relation to others. Then there is Self, as a wise man in a forest once pointed out to me. This Self is all one united Soul, without separation.

I had told this man all about myself (my elevated position, a prestigious title, my career, my globetrotting, the pressure I was under – how much I loved it all), only for him to tell me, “that is not who you are.”

He said that who we all really are, is Self. We just can’t see it. The ‘myself self’ is just a cluster of imaginations. I am still only grasping this, but let me tell you – a lot has shifted in me since these eye- and heart-opener lines were delivered and started to sink in.

Now, when I care also for imaginary little ‘myself self’ I know that I am in fact caring for all that is. There is no other. Just considering that this is true, may shift your perspective and help you see more clearly where you are living patterns that don’t really contribute positively to the all that is.

So give a Valentine’s card to Self this year!

What to write on it? Whatever comes! Because much less is fixed in this world than you might think. Even Valentine’s does not need to be for romantic love only. Cards can be freedom-giving and loving ones.

Vedanta upholds the real nature of every human being as the luminous Self, which is associated with the mind as the onlooker, or witness. Our true essence is pure consciousness, a state of being beyond identity. This is always true and the realisation brings unconditional joy. It is all about prioritizing.

Will I keep running around in circles, trying to woo others, dating, trying to do things right, advance… forever? Or will I stop for a moment and question even my deepest beliefs (such as that in a separate self)?

Why not make a start, this February 14th of the year 2019 and look with fresh eyes? Yes, it may feel strange, heavy even, but it might just be worth it. Not to say that trying to woo others, dating, trying to do things right, advance… can’t be done, but perhaps, at the end of a day, we won’t be feeling like we’re running in circles, if we have come just a little bit closer to understanding what it is that Vedanta talks about.

One of my Self care rituals is reading good books on spiritual topics. I have a few more rituals but rather than being limited to ‘self improvement,’ for me it is about ‘Self discovery’ now.

Yes, this year I will write that card to Self, myself. The text?

Dear Claudia,

You are the luminous Self, pure consciousness beyond identity, may you see this and dwell in unconditional joy.”

Because I know romantic love, I have been blessed with it and I am grateful. But I yearn to experience more of unconditional joy. I long to realize my pure Being, what I truly am. Beyond division and strife. I think that these are the kinds of topics that will shift our experience of life, including romantic love, much more than any of the latest gadgets and trends even in the wellness industry.

Take Care and Love Self!

Claudia Roth is the Founder & Managing Director of Soul Luxury. Previous Vice President Europe, Middle East & Africa for The Leading Hotels of the World, known for the largest luxury hotel collection across 75 countries. In the midst of her high-profile career, Claudia arrived at a turning point. An unexpected, yet welcome, transformation led to a spiritually holistic lifestyle beyond the purely materialistic world. She recognised others are seeking the same. Claudia and Soul Luxury now work globally with affluent travel, hospitality, wellness and lifestyle brands, to develop business and lifestyle solutions for the spiritualised consumer. She is a cofounder of the HEALING SUMMIT and as a soul visionary she also leads holistic forums and writes for holistic lifestyle magazines short articles for moments of reflection to look at life from a different perspective (should you choose to!). Invest 3 minutes and allow your thoughts to ponder. Awareness creates choice.